![]() ![]() ![]() Now that you have one top ranking content, go on to create other related specific content using long-tail keywords: “ Make Sicilian pasta at home“, “ Make your own Tagliatelle” etc. If we use the term “ Italian recipes“, you are competing with millions of websites.īut you know you will come up top using the long-tail keywords for a specific content on “ Make Neapolitan pizza at home“. Going back to the business idea that Chris Anderson floated: sell more of less. Now that you know what are long-tail keywords, here are the benefits of using them: 1. ![]() So in actual fact, long-tail keywords are less competitive search terms, that normally use a more human and natural way of expressing the same idea as their generic, competitive counterparts, they sometimes refer to a more niche subset of the common terms, and they are usually long but that is not the point. There are many search terms that are long and are really competitive: “Running shoes” is a common and generic keyword, but so is “buy running shoes online”. I think they are right: the word “long” in “long-tail keywords” does not mean the length of the keywords. Most people who do not know the term, would search for “ How to reset my phone“.īut there are people who challenge the idea using the length as the definition of long-tail keywords, and that all long search terms are long-tail keywords, such as the guys at. And that’s the majority of people.įor example, the term “ factory reset” is a specific keyword. Long-tail keywords are long, because they are search terms using language that people not familiar with the official terms would normally use. Long keywords are not necessarily long-tail keywords “ How to make Italian pasta at home” is definitely a long-tail keyword, because it not only narrows down the range, it also uses language in the way people search.“ Italian homemade pasta recipes” could be a long-tail keyword, because it narrows it down even further.“ Italian pasta recipes” is a medium range keyword, it already narrows it down to pasta.There are millions of recipe websites that compete on this term. “ Italian recipes” is a conventional keyword.It basically works on the same principle as explained by Anderson: why compete on the common keywords? Focus on using longer, more everyday phrases and also produce more of these to help you with your ranking. They are longer than common, more generic search terms which are shorter, comprising one or two words. In SEO, long-tail keywords are search phrases with longer word counts, normally three to six words. However, the majority of the sales occurrences happen on the low sales end, where people go for niche clothing.Īnderson is advocating the businesses should not compete on the selling the most, but target those niche segments that actually for the majority of the market. Take for example the big clothing chains such as Zara or H&M which accounts for the highest sales numbers. On a broader level, author Chris Anderson explains in his New York Times bestseller “ The Long Tail: Why the Future of Business is Selling Less of More” what this means in business terms. In statistics, the long tail is the pattern of distribution that takes place when the main share of occurrences takes place farther away from the centre, forming a ‘long tail’ behind it. Once you understand what they are and master their application, long-tail keywords are going to bring you longer term and sustainable search ranking benefits compared to conventional keywords.įirst of all, we need to clarify the term ‘ long tail‘. It has been some time since I have written about SEO topics, and today, I’d like to touch on a recently important phenomenon: long-tail keywords. ![]()
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